The German brewer Karlsberg (not to be confused with the Danish Carlsberg) is marketing a beer specifically to women. The beer, named Karla, is being promoted for its health benefits since it blends beer and fruit juices and has a low alcohol content. Interestingly, up to now beer is not as popular to females in Germany, compared with other European countries, as it is regarded as fattening and lacking sophistication.
Tags: EuropeFood and DrinkgermanyRegionsTravel MiscellanyWestern Europe
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