The urus were a wild ancestor of today’s domesticated cattle, according to Italian history books. It seems fitting, then, that Lamborghini would give this name to its aggressive, muscular new car. The Lamborghini Urus is the luxury car maker’s new supersport utility vehicle. This beast is made to carry kids and groceries during the week and to race on the weekends. Let’s take a look inside this fantastic new Lamborghini SUV.

The Concept of the Lamborghini Urus

 

The Concept of the Lamborghini Urus: A Look Inside
Photo Courtesy of Lamborghini

 

Lamborghini designers and engineers set out from the beginning to create a one-of-a-kind vehicle that still retained the iconic Lamborghini image. If reviews are any indication, the team has been highly successful. This is how Lamborghini describes the Urus:

 

“A super sports car soul and the functionality typical for an SUV: this is Lamborghini Urus, the world’s first Super Sport Utility Vehicle. Identifiable as an authentic Lamborghini with its unmistakable DNA, Urus is at the same time a groundbreaking car: the extreme proportions, the pure Lamborghini design and the outstanding performance make it absolutely unique. Urus’ distinctive silhouette with a dynamic flying coupé line shows its super sports origins, while its outstanding proportions convey strength, solidity and safety. Urus’ success factors are definitely the design, the driving dynamics and the performance. All these features allowed Lamborghini to launch a Super Sport Utility Vehicle remaining loyal to its DNA.”

The Design

Every surface in the Lamborghini Urus is designed with attention to functionality. The cutting-edge vehicle has multiple souls, according to the maker. The car can be sporty, elegant, and off-road. The muscular surfaces give the Urus a strong appearance. In spite of its ruggedness, the vehicle maintains luxury sports car elements. The Lamborghini elements are noted throughout the design. The “Y” and the hexagon elements, the extreme proportions, and the front bonnet with a center peak are all classic Lamborghini features. The makers drew inspiration from classic models in the line, such as the LM002. This model inspired the power dome showing the position of the engine. The frameless doors are an element brought forward from the iconic Marcello Gandini line.

The Lamborghini SUV Interior

 

Interior of the Lamborghini SUV Urus: A Look Inside
Photo Courtesy of Lamborghini

 

The fine Italian craftsmanship one expects to see in a Lamborghini are present in the Urus. The Lamborghini Urus is the first ever five-seater super sports car. Customize the interior to be more sporty or more luxurious, depending on the buyer’s needs. A wide variety of finishes and materials are available to choose from. Options include natural leather, Alcantara®, wood finish, aluminum or carbon. Contrast stitching is another available option. This adds sophistication to textile finishes. The Urus offers the largest range of custom option ever presented in a Lamborghini.

Technology in the Lamborghini Urus

 

Technology of the Lamborghini Urus: A Look Inside
Photo Courtesy of Lamborghini

 

A car for the future merits state of the art technology. The control panel in this Lamborghini SUV meets the various driving needs of the owner. The front panel design puts the driver’s needs first and foremost. The driver’s panel has a sleek, aerodynamic design, and driver-oriented instruments. Three TFT screens are on the front dash: one for instruments, one for infotainment, and one for comfort functions. Comfort functions include a virtual keyboard feature with hand-writing recognition. The dashboard design has the “Y” theme that is evident in iconic Lamborghini models. The attention focused on the driver’s needs enhances the driver’s experience, making the drive more comfortable and enjoyable.

The starting price for the Lamborghini Urus is $200,000. This luxury Lamborghini SUV should do well in the current market, where SUVs are the top-selling class. To compare the Urus with other popular high-end SUVs, see our article about the ten luxury SUVs to look for in 2019.